The tool shows the authors' gender, age, location, language, and social media network they use. It also helps you spot a social media crisis: as soon as the number of negative mentions starts growing rapidly, it's time to open the Mentions Feed and look at what they are saying.Īnalytics also tells you more about your audience - the people who've mentioned your brand (or any other keyword). Sentiment analysis lets you find unhappy people and deal with their problems. If you care about your online presence, you need a Google Alert alternative. So now we arrived at the most obvious conclusion the world has ever seen. Of course, if you care about what the Internet says about you, ignoring social media is just not an option. Communication between people and brands happens on social media all the time, and social media users often discuss brands without tagging the said brands. many years, mentions on social media have been getting a lot of attention. Google Alerts is useless at the moment, and it's time to face this. Unfortunately, Google Alerts was one of them. Google is huge it has thousands of projects to keep up with and new ones to invent. became an essential part of online reputation management and any effective marketing strategy.įirstly, Google Alerts just stopped working well. Keeping track of what's said about your brand, company, product, CEO, etc. You wouldn't (and still won't) find a marketer who hasn't tried Google Alerts. However, it covered web pages, news sites, and blogs. 'Online' didn't cover the extremely popular and no-doubt important social media mentions. They googled their own and their ex-lovers' names, and, of course, they googled their brand names.Īt some point, Google picked up on that and built Google Alerts - a simple tool that notifies the user via email every time their keyword is mentioned online. From the moment the Internet took over the world, people of all backgrounds, businesses, and levels of self-esteem have been interested in what the World Wide Web says about them.

Google trends alerts